The Seattle based e-commerce company launches its new section called “Luxury Stores” on Tuesday. The “Luxury Stores” will empower high-end brands to create their own stores within the Amazon app to give a separate store like experience. The section will start with collections by designers like Oscar de la Renta and many more. It is also announced that the designer’s pre-fall and fall-winter collection for the year will be available on the platform. Many other luxe fashions will be added as well in the coming weeks.
While designer Oscar de la Renta is renowned in the fashion world, the e-commerce company has plans to partner with “emerging luxury fashion and beauty brands,” according to a press release by Amazon.
To start with, this is only open for Prime members initially by invitation to shop for luxury fashion. But with time, invitations will be extended further to other customers as well. There will be interactive features like 360-degree viewing that will allow users to see the apparel on diverse body types and several skin tones.
Amazon’s Luxury Stores will provide fixed for now but are planning to increase high-end fashion brands “to independently make decisions regarding their inventory, selection and pricing.”
The launch of the Luxury Store has come at a time when there is hardly any demand for high-end fashion as the global pandemic continues and that has impacted our lifestyle.The president of Amazon Fashion, Christine Beauchamp, said that Prime member’s feedback inspired us to launch this section as members wanted a way to shop for luxury brands at the comfort of their homes.
Amazon is the only company who has been hiring throughout the pandemic. The e-commerce company is conducting a Career Day on September 16, where around 33,000 people will be employed with an average compensation of about $150,000. Amazon also announced that it will soon be hiring 100,000 people for $15-per/hour.