Venus Williams, who has bagged 7 Grand Slam singles and 4 Olympic gold medals is all set to represent K-Swiss which is a heritage American tennis brand in Los Angeles.
The new face of the brand is the former world No. 1 women singles champions who are going to appear in the global campaign called Club K-Swiss.
Venus Williams has also helped the brand to co-design with K-Swiss very limited-edition apparel and footwear collection. She is also the brand ambassador of the collection as well as the brand. She has her own brand called EleVen, which is a fashion-forward lifestyle and activewear line brand.
On November 11th, 12 pieces capsule collection got launched on their website kswiss.com. the collection is all about –
- A school pride varsity sweater, which is for $78.
- Plaid baby T-shirt for $72
- Racing-stripe legging for $110
- Razor tank for $82
- Pep-rally hoodie for $128
- MVP varsity jacket for $298
- Pep-rally jogger for $118
It additionally has a K-Swiss Classic 66x EleVen by Venus Williams lifestyle shoe which is for $120.
Venus Williams, 40-year-old is ranked 78 on the Women’s Tennis Association chart. She launched her own brand EleVen in 2007 which she has indulged in since then.
Venus William told in an interview about why she desired to collaborate with K-Swiss as a brand ambassador and also indulge in teaming up for a limited-edition collection – K-Swiss has always been an iconic trademark label both on as well as off the court, and it has a synergy with her lifestyle brand.
Both the brands, EleVen and K-Swiss, celebrate boldness and are specially designed for women. This made Venus Williams excited and felt really special to be associated with this collection. She is very optimistic that people are going to love it.