Pandemic Boost: Apple Sold More Macs this Summer than Ever Before

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Pandemic Boost: Apple Sold More Macs this Summer than Ever Before
Image by StockSnap from Pixabay

The coronavirus pandemic has shifted offices to homes, and that made Apple sell more Macs than ever this summer. In 1984 Apple released its first Macintosh computer, but 2020 has been a winning year for the product line. 

While at the quarterly calls on Oct. 30, Apple has sold  $9 billion worth Macs for the last quarter whereas last year it had sold $6.9 billion. Tim Cook, CEO of Apple, said these are a tremendous number for the first time ever. 

Cook connected the wave in sales to the coronavirus crisis, and so several people were looking for new tools at home to upgrade their skill set or work from home in a better environment.

He also stated that remote working and work from home models is going to continue and is never going back to normal and moving ahead; this is going to be the new normal. For such an environment, Macs and iPad tablets are going to be very useful tools. 

The sales for the iPad also rebounded, with revenues of $6.8 billion, to what it was a year ago in the same quarter – $4.6 billion.

Nevertheless, sales of the flagship iPhone took a hit, but that is like the new iPhones, usually released in September, but delayed because of the manufacturing issues. The new iPhone 12 and iPhone 12 Pro, issued Oct. 23, were not incorporated in the earnings report.

Apple also stated that it sold $26.4 billion worth of iPhones, down from $33.3 billion in the year-ago quarter.

There will be two more launches of iPhones on Nov. 13, the iPhone 12 Pro Max and iPhone 12 Mini. Additionally, Apple is publishing a consumer rated smart speaker to take on Google’s Nest Audio speakers and Amazon’s Echo, the HomePod Mini for $99. The original HomePod was first sold in 2018, initially sold for $349.