Startups like Paytm and Others to Fight Google’s Clout

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Startups like Paytm and Others to Fight Google’s Clout
Image by Denys Vitali from Pixabay

There are dozens of India’s tech startups coming together to challenge Google’s local dominance of critical apps which includes lodging complaints against the US tech giant on government and courts. 

The Alphabet Inc owned company Google has been working closely with many India’s startup sector and is increasing its investments but has lately provoked many companies with what they state are unethical practices.

Setting the scene for a dormant showdown, entrepreneurs held two video discussions last week to strategise. “It’s definitely going to be a bitter fight and Google will lose this battle, it’s just a matter of time,” said CEO of e-commerce firm IndiaMART, Dinesh Agarwal. He also mentioned that a new startup association is formed chiefly lodging complaints with the Indian courts and government against the ‘big daddy’ Google.

With approximately 99% of the smartphones in India runs on Google Android and with more than half a billion users using Android mobile operating system gives Google control over the types of apps as well as other services they can offer. The Silicon Valley company has denied this allegation.

The turmoil started last month when Google excluded popular payments app Paytm from its Play Store, indicating policy violations. This drove to a stinging condemnation from Vijay Shekhar Sharma, founder whose app returned to the Google platform several hours after certain changes were done on the Paytm platform.

On Tuesday’s video call Vijay Shekhar Sharma called Google the “big daddy” that regulates the “oxygen supply of (app) distribution” on Android phones, according to an attendee. He pushed approximately 50 executives on the call to unite hands to “stop this tsunami.”

Japan’s SoftBank Group Corp finances Vijay Shekhar Sharma’s Paytm, did not respond to requests for comment.

Google refused to comment. It has earlier said its policies intend to preserve Android users and that it practices and forces them consistently on developers.