On Monday, 29th June, the government of India banned 59 most-used Chinese apps in India, including- TikTok, UC Browser, Shein, etc.
A recent report says- Despite short videos gaining engagement and helping TikTokers earn thousands out of it, Youtubers earn three times more through brand advertisement tie-ups than TikTokers.
The move of the Indian government banning an app like TikTok has affected hundreds of TikTokers earning lakhs via brand promotions and high user engagement. On the other hand, there are up to 10,000 influencers on YouTube and Instagram, making better money than TikTokers.
On this, the Co-Founder of Greenroom, Lakshmi Balasubramanian said- “TikTok-ers command 10X the followers and reach of their counterparts on YouTube and Instagram in some cases, but there are at best 100 such creators who make money purely out of sponsored content videos,”
Some of the TikTokers were earning through sources like- paid event/party invitations, gifts sent by fans, etc.
The Indian TikTokers started earning from the Chinese app- TikTok from the past one year only whereas the Google-owned Facebook, YouTube, and Instagram has been ruling the online money-making industry from the past 4-5 years.
When talking about Instagram, YouTube, and Facebook, the monetized video content revolves around- technology, travel, beauty, food, fashion, etc. while on TikTok, a high majority of videos belong to entertainment, music, or dance niche.
Generally, a category-A TikToker with at least 10 million followers used to earn INR 3-4 lakh per brand advertisement project. On the other hand, the same project, when led by Instagrammers, gives them INR 4-5 lakh.
On this, Balasubramanian said- “On YouTube, their earnings per project could go upwards of ₹25 lakh,”
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News Source @ Economic Times